ChatGPT had the following to say about the best marketing approach for the 16 personality types from the Myers-Briggs Type Indicator.

The 16 personality types, based on the Myers-Briggs Type Indicator (MBTI), can offer insights into marketing strategies by helping tailor approaches to different customer segments. Each personality type has distinct preferences and decision-making styles, which can influence how they respond to various marketing messages.

Here’s each of the 16 personality types in marketing:

1. ISTJ (The Inspector)
   • Traits: Responsible, detail-oriented, practical.
   • Marketing Approach: Provide clear, detailed information, emphasizing reliability and quality. ISTJs prefer straightforward messaging, factual data, and long-term value. They appreciate brands with a reputation for trustworthiness.
2. ISFJ (The Protector)
   • Traits: Loyal, patient, service-oriented.
   • Marketing Approach: Focus on the personal and emotional benefits of the product. ISFJs value tradition and stability, so highlighting community involvement or family-friendly products can resonate with them.
3. INFJ (The Advocate)
   • Traits: Idealistic, compassionate, visionary.
   • Marketing Approach: Appeal to their sense of purpose and ethical values. INFJs are drawn to brands that align with their personal beliefs and contribute to social causes. Authentic storytelling and mission-driven brands will attract them.
4. INTJ (The Architect)
   • Traits: Strategic, independent, analytical.
   • Marketing Approach: Use logical and forward-thinking messaging that highlights the innovation behind your product or service. INTJs appreciate efficiency, intelligent design, and products that help them achieve long-term goals.
5. ISTP (The Virtuoso)
   • Traits: Practical, spontaneous, hands-on.
   • Marketing Approach: Focus on the functionality and usability of the product. ISTPs appreciate practical solutions and are drawn to products they can experiment with or use in a variety of situations. Action-oriented, dynamic messaging can work well.
6. ISFP (The Composer)
   • Traits: Artistic, flexible, sensitive.
   • Marketing Approach: Highlight the beauty, aesthetics, and sensory experience of your product. ISFPs are attracted to brands that allow them to express their individuality and creativity, and they value experiences over materialism.
7. INFP (The Mediator)
   • Traits: Idealistic, empathetic, introspective.
   • Marketing Approach: Emotional storytelling and purpose-driven marketing are key for INFPs. They value authenticity and are drawn to brands with deep ethical commitments and a clear mission to improve the world.
8. INTP (The Thinker)
   • Traits: Curious, intellectual, innovative.
   • Marketing Approach: Appeal to their love for knowledge and problem-solving. INTPs appreciate in-depth information, product innovation, and brands that encourage intellectual engagement. Complex, well-researched messaging resonates well.
9. ESTP (The Entrepreneur)
   • Traits: Energetic, pragmatic, bold.
   • Marketing Approach: Use bold, exciting, and action-packed messaging. ESTPs are drawn to dynamic experiences, so marketing that emphasizes adventure, spontaneity, and risk-taking is effective. They appreciate immediate value and tangible results.
10. ESFP (The Entertainer)
    • Traits: Sociable, spontaneous, fun-loving.
    • Marketing Approach: Use entertaining, colorful, and visually appealing campaigns. ESFPs respond to fun, exciting, and upbeat messaging, and are attracted to products that enhance social experiences. Influencer marketing and event-driven strategies work well for them.
11. ENFP (The Campaigner)
    • Traits: Enthusiastic, creative, sociable.
    • Marketing Approach: ENFPs love novelty and emotional connection. Creative, imaginative campaigns with a strong emotional appeal are effective. They are drawn to brands with a cause or mission and appreciate interactive marketing strategies that let them engage with the brand.
12. ENTP (The Debater)
    • Traits: Argumentative, quick-witted, innovative.
    • Marketing Approach: ENTPs enjoy challenges and intellectual stimulation. Engage them with thought-provoking content, debates, and innovative products. They are attracted to brands that push boundaries and offer unique, out-of-the-box solutions.
13. ESTJ (The Executive)
    • Traits: Organized, responsible, leadership-oriented.
    • Marketing Approach: ESTJs appreciate efficiency and professionalism. Marketing that emphasizes product reliability, high standards, and success will appeal to them. They value logical, well-organized campaigns that reflect competence.
14. ESFJ (The Consul)
    • Traits: Outgoing, harmonious, cooperative.
    • Marketing Approach: Appeal to their desire for social harmony and relationships. ESFJs value community, family, and social approval, so marketing should emphasize how your product fosters these connections. They appreciate brands that prioritize customer service.
15. ENFJ (The Protagonist)
    • Traits: Charismatic, altruistic, visionary.
    • Marketing Approach: ENFJs respond to messages that highlight personal growth, helping others, and community involvement. Purpose-driven marketing that reflects a brand’s mission to better the world will resonate strongly with them.
16. ENTJ (The Commander)
    • Traits: Confident, strategic, ambitious.
    • Marketing Approach: Focus on results-driven messaging that appeals to their desire for achievement and success. ENTJs appreciate leadership, efficiency, and innovation. Highlight the competitive advantage and superior quality of your product.

Summary of Marketing Approaches:

• Sensing Types (S): Prefer detailed, practical information, and tangible benefits.
• Intuitive Types (N): Enjoy abstract, future-oriented messaging and innovative ideas.
• Thinking Types (T): Want logical, factual data and efficient solutions.
• Feeling Types (F): Value emotional connections, personal benefits, and social responsibility.
• Judging Types (J): Respond to organized, reliable, and structured messaging.
• Perceiving Types (P): Like flexible, spontaneous, and experiential approaches.

By aligning your marketing strategies with the personality traits of your target audience, you can create more effective campaigns that resonate with their core motivations and preferences.

Think you know what your type is?

https://www.16personalities.com/

Come back and tell us if you were correct!

READ MORE ABOUT: Buyer Personas in the 12 Short Weeks Digital Marketing Guide