Week 1: Setup

Getting Setup For Success

Overview: Getting Setup For Success!

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per student that week

Content:

• Touch Each Topic and Create an Overall Plan
• Finding Topics Appropriate For Your Business
• Intro To Tools You Can Actually Use To Dominate

BONUS: Guide: Keyword Research Techniques

Week 2: Analytics & Tracking

Analytics and reporting helps you make data driven decisions in your marketing efforts. This means that you can make educated decisions about where your marketing dollars are best spent.

Overview: How To Create Meaningful Reports

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• What Do the Reports Mean?
• KPIs for Your Business
• What is Your CTA?
• Why Are My Numbers Off?
• What Should My Numbers Be?
• How To Evaluate Marketing Using ROAS

BONUS: List of Tools For Analytics And Tracking

Week 3: Website Optimization

Overview: Trade Your Tractor For A Porsche!

• Duration: 1-2  hours 
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Optimizing Your Website
• Mobile First
• Google Site Speed, GTMetrix and Pingdom
• Optimizing Images for Websites
• Developing An Effective CTA

BONUS: Guide: 50 Steps to Optimize Your Website

Week 4: Local SEO

Ranking locally for searches is hugely important for home services companies like yours. Learn how to oversee your own local marketing efforts and crush your competitors!

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Setting Up Your Google Local Business Listing
• What Is A NAP?
• Finding And Updating Your NAPs Around the Web
• Where Else Can You Add Your NAP?
• Local SEO VS Regular SEO

BONUS: How To Get Your NAPs Updated Automatically

Week 5: Buyer Personas

Knowing who to target is one of the most over looked strategies in online marketing.

Overview: 

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• What Kind of People Use Your Services?
• DIY, BIY, HID or DIFM?
• How Big is Your Market Really?
• Home Owners, Land Lords, Realtors And Specialty Niches
• Using GROK To Learn About Your Market
• Using A CRM To Store Information About Your Customers

BONUS: CRM that Integrates Into Your WordPress Website

Week 6: Marketing Channels

Overview: 

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Which channels make sense for your buyers?

Week 7: Content

Your content plan includes a calendar listing for each piece of content you plan to produce along with the target audience (buyer personas) and the marketing channel that you will use. Creating a content plan doesn’t have to be a huge pain with modern technology.

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Using The Maintenance List As Your Email Content Plan
• Adding People You Know to Generate Referrals
• Where Would Small Instructional Videos (30-60 Seconds) Help to Reinforce Your Brand?
• Putting It All In An Outline That Works
• Creating A List Of Places To Share Your Content
• Creating A List Of Topics You Want To Cover Yourself
• ChatGPT
• GROK
• AI Video Production
• Video Editing
• Home Made is Sometimes Better (More Authentic)
• Easy to Work With, Professional, and Knowledgeable

Week 8: Email Marketing

Once you have some topics to talk about like your services or how you matter in the world, let’s share them with people that might actually care!

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• I’m A Plumber And All I Have Is Coupons
• What If I Didn’t Only Talk About Myself?
• Using ChatGPT For Your Emails
• Gathering a List
• Segmenting Your List
• Creating Content for Your Emails
• Creating Proper Segments
• Creating A List For Referrals

BONUS: List of Tools for Content Production (FREE and Low Cost)

Week 9: Paid Ads

We cover how to properly setup and segment your email marketing lists as well as produce quality content that people want to get from you.

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per student that week

Content:

• Setting Up Your Account
• Getting Access/Reporting from Your Account
• Reading a PPC Report
• Grouping Your Ads
• Negative Keywords
• Incorporating Buyer Personas
• Geo-Targeting
• Bidding Strategies For Facebook
• Re-Marketing
• The True Goal Of PPC Advertising
• ROAS: Is 2.5X Good Or Barely Enough?

BONUS: How To Get FREE PPC Spend

Week 10: Social Media

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Which social media channels work for my business?
• Should I Do This Myself Or Outsource It To Someone?

BONUS: Internet Mind Map for Your Channels & Content Plan Outline

Content:

Week 11: Lead Buying

Lead Buying can add results to a properly prepared system.

Overview:

• Duration: 1-2  hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Where to Buy Your Leads
• How To Evaluate Your Leads
• Best Way To Respond To Your Purchased Leads
• Give A Lead, Get A Lead

BONUS: Invite to Birdy Leads, a private business referral network.

Week 12: AI And Automation

Overview:

• Duration: 1-2 hours
• Introduction: 20 minutes
• Topic Coverage: 40 minutes
• Q&A: 30-60 minutes
• 1:1 Session: 1 hour per customer that week

Content:

• Build Out Systems for Your Business
• Make Sure Every Customer Has the Same Experience
• Positive Feedback In Public, Negative Feedback In Private
• How Systems Help With Automation
• Implement Automation Wherever Possible
• Automation Goals: Moving Contacts From Low ROAS To High ROAS