Intro

Play The Long Game

– succeeding in business is a marathon, not a sprint
– have a great product before you go market it
– create customers for life by providing the best experience

Know Your Numbers

– Customer LTV
– Lead Generation Cost
– Form fills per month / marketing channel
– Phone calls per month / marketing channel
– True cost per hour to operate your trucks
– Cost Per Lead
– Cost Per Next Customer

Track Everything

– Phone calls by marketing channel
– Visitors
– Traffic Sources
– Driver Sales / time of day
– Miles driven by each driver
– number of calls
– number of sales
– average time per call
– total time per call

Capture Data from your customers

– Name, address, city, state, zip
– phone
– email
– birthday

Have Good Content – Not Just Coupons

– 4 times a year is enough to generate leads
– write good content that actually helps people and you might just get people to forward it around

Good 4x a Year Content Schedule

(Spring)
Checklist: Getting Your House On The Market
– don’t wait until the inspector finds your plumbing issues
– always cheaper and better to take care of it when you have time
– the major things to check for in your house
– how to tell if your pipes or sinks are leaking

OFFER: Low/FREE Price To Check The Home Plumbing Inspection

(Summer)
Projects: Summer Project Ideas
– Inline water heaters
– Porch Misters
– Walk In Shower/Bath Combos
– ADA compliant showers
– What does Medicaide / Medicare cover for ADA shower installs?

(Fall)
Holidays: Is Your House Ready For The Holidays?
– https://www.monstersandcritics.com/list/weird/10-bizarre-things-people-have-flushed-down-toilets/
– guests are coming, do all your sinks work and your toilets flush?

(Winter)
Avoid The Freeze: How To Properly Protect Your House From Freezes

– article and video with instructions
– OFFER: provide the service for low cost
– BONUS OFFER: do a home plumbing inspection as well for free while you are there

APPS

https://codecanyon.net/item/call-my-cab/12073583/comments

SURVEY

Video Offer

AMAZON

If you are a professional services company, did you know that you can sell your services directly on Amazon.com?

http://go.amazonsellerservices.com/applytosellservicessoa1a?ld=AZUSSOA-yaflyout

What are the Benefits?
Zero Upfront Cost
There are no startup fees, no monthly subscription fees, and no advertisement fees. You only pay for a revenue share for completed jobs based on the service type and final service price.
Real Jobs
No more chasing leads. You get real customer jobs.
Handpicked Pros
We handpick best providers, so you only compete with the best in your area.
Leverage the Trust of Amazon
Reach Amazon customers in your area and grow your business.