Marketing Plan

What does a marketing plan contain?

 

Company Information

 

  • Headquarters
  • Mission Statement
  • Team

Goals

 

  • Unique Value Proposition
  • Explain what differentiates you from your competition

 

Brand Identity

 

  • How is your brand currently perceived?
  • How would you like your brand to be perceived?

Website

 

  • Does your website do everything you need?
  • How can it be improved?

Marketing Channels

 

How will you use the following marketing channels?:

 

  • Content Marketing
  • Email Marketing
  • Offline Marketing
  • SMS Marketing
  • Social Media Marketing

SEO

 

  • Where do you want to show up on the internet?
  • Where do you rank in the Google Maps?
  • What competitors do you want to outrank?

Measurements and KPIs

 

  • How will you track your progress?
  • Which KPI’s do you want to focus on along the way?

Marketing Strategy

 

Provide a general description of your strategy.

Get A Marketing Plan

Not sure what to put in your companies plan?

Work with StratoCenric to create a tailored marketing plan for your business today.

What are the benefits of a marketing plan?

Research Your Market

Your marketing plan will contain valuable information about your competitors, your customers and the local market you are serving.

Knowing this information is key to being more competitive.

Know Your Audience

Identifying your key customers and what makes them buy will help your company find more good customers as well as avoid customers that don’t have good outcomes.

 

Execute From A Plan

As they say… have a plan or plan to fail.

 

Working from a plan ensures that everyone is on the same page and that your team is providing the same experience to customers on the website and in the field.