What is a marketing audit?
A marketing audit is a complete review of your current marketing efforts. Over 140 different aspects are reviewed in order to evaluate them for their implementation, effectiveness and potential value.
Why do companies do market audits?
Over time marketing campaigns can become stale and lose their effectiveness. Also, some times marketing efforts lose their focus as multiple people take over campaigns or the intended audience develops different interests. An external marketing audit can help identify areas for improvement as well as identify areas that are working well and should have more resources applied to them.
Sometimes the word audit can make people feel uncomfortable, so it is important to understand that the purpose of a marketing audit is to identify areas for improvement as a team, not to identify people that need to be replaced.
What areas does a marketing audit cover?
- Directory Listings
- Google My Business
- Keyword Analysis
- On-Page Optimization
- Social Media
Get a Marketing Audit
Want to know whether your site is covering all the bases properly?
Contact StratoCentric today to get a comprehensive review of your current marketing efforts!
What are the benefits of a marketing audit?
Find Areas To Improve
Having outside eyes look at your marketing efforts can help identify areas for improvement.
Once identified, you can implement the changes we recommend yourself or we can help you fill in the blanks.
Find Areas To Continue
Finding areas that are doing well helps by showing you where you should apply more resources.
Those efforts are already working and will provide more revenue with more resources.
Get Meaningful Reports
Once we have identified the key metrics to focus on, we can create meaningful reports for you to use on an on-going basis.
Actionable reports are a strong basis for data driven decision making.