B2C marketing entails reaching customers that can make a purchase that day. This usually entails companies that are marketing a service to the general public. Contractors, Roofers, Landscapers and Plumbers all generally fall into this category.
The StratoCentric B2C Marketing Plan
The B2C marketing plan provided by StratoCentric goes beyond what most companies offer in the form of a lead generation plan. A StratoCentric B2C marketing plan provides the following:
- Website analysis of your existing website to determine areas for improvement and important actions that need to be tracked
- Tracking code implementation to let you know what visitors are currently doing on your website
- Tracking phone implementation to help you decide which marketing channels are working the best for you
- A strategy to develop content that is most appealing to people most likely to purchase your services
- A strategy to deal with your existing customers in an engaging way, so that they remember you when they or a neighbor require your services